The group enlisted producers such as Pete Rock, Marley Marl, The Beatnuts and DJ Premier to bolster their sound, and group member Quran produced three tracks. It’s no surprise it didn’t quite take, but unsurprisingly, the record sold anyway.ĭa Youngsta’s, who’d made the same stylistic pivot months earlier, fared only slightly better. In deliberately pivoting to the most promising subgenre in hip-hop-hardcore-Dupri made an inauthentic pass at authenticity. This new approach alienated early fans, and the duo’s non-existent pen game substantiated any claim against their reputation. Lead single “Alright” was a direct shot at Da Youngsta’s, who considered “ KK fake and manufactured,” while both Dupri’s writing and Kris Kross’ initial branding were undercut by hardcore claims. Kris Kross released their sophomore LP in August 1993, and as the title suggests, Da Bomb represented a new confrontational style for the once-innocuous pair. As the commercial landscape shifted, so too did their direction. Though not quite family-friendly, “Jump,” which opens with an ABC diss, was still relatively tame. For Kris Kross and acts like them, this irreverence was their greatest asset until, suddenly, it wasn’t. Kid fronted groups imparted revelry and exuberance more than violence and eccentricity.
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